This is a list of books that I have found to be extremely helpful increasing my knowledge of marketing and related areas. I will keep updating this list throughout the year to provide the most up-to-date list of the best marketing books you should be reading in 2017.
In my last blog article, I talked about how a brand is not merely a logo, but the collection of thoughts and feelings you associate with a company that they have communicated to you through messaging. The brand essence is what is at the center of it.
I’d like to elaborate further on the elements the specific elements that make up brand, which is the following: Vision, Mission, Essence, Proposition, Personality.