How To Develop A Brand For Your Small Business

How To Develop A Brand For Your Small Business

In my last blog article, I talked about how a brand is not merely a logo, but the collection of thoughts and feelings you associate with a company that they have communicated to you through messaging. The brand essence is what is at the center of it.

I’d like to elaborate further on the elements the specific elements that make up brand, which is the following: Vision, Mission, Essence, Proposition, Personality.