Branding

How To Develop A Brand For Your Small Business

How To Develop A Brand For Your Small Business

In my last blog article, I talked about how a brand is not merely a logo, but the collection of thoughts and feelings you associate with a company that they have communicated to you through messaging. The brand essence is what is at the center of it.

Iā€™d like to elaborate further on the elements the specific elements that make up brand, which is the following: Vision, Mission, Essence, Proposition, Personality.