The healthcare infographics were created as part of an inbound marketing and SEO strategy to attract visitors and links to PowerDMS.com. I started by doing research on topics that would be interesting to our target audience, healthcare professionals. The two topics that we chose were social media use in healthcare and the use of electronic medical records.
- Information Architecture
- User Experience Design
- User Interface Design
I reached out to different thought leaders in the industry through email, social media, and blogs to see if they would be interested in sharing our infographics. After validating our assumptions, I designed the infographics. We shared the infographics with the healthcare thought leaders as well as promoted it on our own.