PowerDMS Website Redesign (2015)

PowerDMS is a B2B document management software solution. After 4 years with minor design changes, the PowerDMS.com website was ready for a major redesign. The objectives for the redesign were: 1) Increase Lead Generation 2) Update the Look and Feel 3) Have a Mobile-Friendly Site and 4) Simplified Messaging.

Responsibilities:

  • Project Management
  • Information Architecture
  • Wireframing
  • User Experience Design
  • User Interface Design
  • SEO
  • Analytics

As a software company, PowerDMS needed a way for prospects to quickly understand the features and benefits of document management software. I helped highlight the software's unique value proposition and key features to simplify the messaging. 

Overall, the site was more effective in communicating information that would help prospects see the need for PowerDMS and drive them towards conversion. 


Four months after the redesign, the website has a seen a 44% increase in traffic and a 1,210% increase in Free Trials.